Big companies pay hundreds of thousands of dollars for video
content on their websites. They know that no media grabs visitor attention like
a well-crafted video does. It in fact increases lead generation by 70%- sure
shot! Many small and mid-sized businesses fall behind only because their written
content is an inconvenience for their website visitors. People wish they could
have someone tell them all the important details instead.
And they are not to blame for their impatience. Researchers
have proven that the average human attention span has fallen dramatically from
12 seconds in the year 2000 to 8 seconds in 2016. So if you’ve read this far it
means you have better attention span than most of your website visitors. People
generally lack the patience to sift through lengthy sales and marketing
pitches. They want quick access to information.
Smart business owners do themselves and their visitors a
favor by limiting their content to only the most important details and having
videos on their landing pages. That has two advantages. First, visitors get all
the information they need without having to go through lengthy details. And
videos are the best attention grabbers and lead generators. And bonus; a good
video is the best tool to create your credibility.
The happy news is that Marvellent Inc. has launched its 30Seconds Video to arm
small to mid-sized businesses with the holy grail of website content. Check out our website here to see what we have to offer!
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