Sixteen to thirty seconds is the preferred length of online video ads with a Click-through rate of 2.5% as compared to 1.3% for ads longer than thirty seconds. Shorter videos are usually the best liked and most remembered. They are long enough to be able to give away enough useful information with clarity, but short enough to be able to contain the curiosity of audience. The result is what every business desires; they have the attention of their prospective customers.
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