If you can’t introduce your product
in 30 seconds, you don’t know it well enough. Good videos are clear, concrete and compelling. The best videos are ones that could be an
elevator pitch.
Imagine
stepping into an elevator and realizing that you are standing next to the
person you want to do business with. If
you don’t use that 30 second elevator ride to catch their attention by
delivering a winning message, you won’t be able to do it, ever.
Browsers are elevators. Your
website is you.
Every minute of every day you are running the chance of meeting your
prospective clients. Those clients won’t stop to listen to you for long. They
will be gone to the next floor in 30 seconds or less.
That’s where
a 30 Seconds Video comes in handy. Plain
text lacks the warmth of your persona; the promising smile, the firm
handshake, the perfect eye contact, your voice. Most importantly, it is missing
on the most important part of you- your face!
If there is anything that can be your
elevator pitch in your absence, it is video. It makes you present for all your prospective
customers at any given time. Make sure it is well-crafted and concise. It must
make everyone understand your business and what you can do for them. Most
importantly, it has to be intriguing enough to make them want to know your
product or service better. And it has to
do all of this in 30 seconds!
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