50 milliseconds! That is indeed a scarily small time limit to impress our busy audience. Thanks to research by Gitte Lindgaard, Gary Fernandes, Cathy Dudek, and J. Brown, we are now aware that visitors make snap judgments about a website design within 0.05 seconds. Visitors use this judgement to determine the credibility of, and their future interactions with, a business. Since 84% customers visit a company's website before making a purchase, these 50 milliseconds are about the only chance businesses have at gaining their trust and satisfaction.
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