Guest Author Nick Foy: Mixing Video Content into Your Social Media Strategy


Today's post is by our guest writer Nick Foy. Nick is a digital marketing consultant who helps bloggers, real estate agents, and small businesses profit through advanced internet marketing and customer acquisition methods. You can read more from him at asknickfoy.com.



How many nights per week do you spend scrolling Facebook watching video after video on your newsfeed?

If you’ve noticed lately, a large portion of the content in your Facebook feed is video. Users love to be entertained so it’s no surprise to find your friends sharing videos of funny and entertaining things on a daily basis. Video gets more engagement and is more likely to be shared than other types of content.

Most importantly, it’s a more personal form of content because users get to see your face and hear your voice as if you’re in the room speaking to them.

Today, I’m going to share with you how you can use video effectively on your social media channels. It will help grab your follower’s attention and make them more interested in checking out what you post each day. If you post great content then you’ll leave them wanting more and they’ll be excited to see what you share next. I’m sure you have some people you follow that you are always checking in to see their newest content. Maybe you’ll admit you’re slightly addicted to their content (:

Here are the platforms you should be using video:

  • Facebook
  • Instagram
  • Youtube

Your Facebook Page + Paid Facebook Ads
As mentioned, video is a more entertaining way of consuming content compared to written posts and audio. Therefore, it’s important to think of creative ways to integrate video into your Facebook postings each day if you want to boost engagement and build a closer relationship with your followers.

Maybe this entails creating short 1-3 minute educational videos that grab your follower’s interest and leave them wanting more. At the end of the video you can give a call to action to visit the link to your website which could take them to a landing page.

If you vlog on YouTube, you could take a snippet of footage from the full video to upload to Facebook and then share the link to the full YouTube vlog if they want to check out the entire video. Or you could upload the full video.

With Facebook ads, you could create a marketing video about your product or service. You could also create a Q&A video about common questions your target audience might have. You may even consider using testimonials or review style videos to give social proof to your product or service you are promoting via Facebook ads.

You’ll have to determine the type of videos you want to create on your own, but the takeaway here is to make sure you are using video on your Facebook page in some way.

Instagram Videos
Instagram allows you to upload a 1 minute video, which means you have a lot of options. You could create a short 10 second video, a 30 second video, or use the entire minute.

As far as the content, it might be best to create a promotional style video similar to previews you’d see at the movie theatre. A short 30 second promo video could spark your follower’s interest to learn more. In fact, you want to leave them wanting more.

With Instagram, you unfortunately cannot link in the photo and video descriptions itself but you can change the link in your profile bio to the page or post you want them to land on. You should still type out the URL in your description, for example, YourWebsite.com/Simple-Link. Try to make a clean URL that’s easy for someone to manually type into their internet browser from memory.

In addition to typing out a clean, easy to remember link in the description, you should also give a call to action to click the link in your profile bio. Overall, Instagram can be an effective tool to drive traffic to your email opt-in page, sales page, or where ever you are trying to funnel traffic.

YouTube
Many marketing experts are predicting video will be hot for a while and see substantial growth over the next few years from 2017-2020. This means it’s a great time to get on YouTube and build a community of followers on this platform. The YouTuber community is a unique culture and can be a great asset to your business marketing plan.

YouTube video descriptions allow you to link to where ever you are trying to send you traffic. It’s recommended you link to your other social media profiles, your website, and other videos on your channel in all of your videos so that you can keep your viewers engaged and following you around to other platforms besides just YouTube.

Another reason YouTube is great is that you can copy the link to your video and post it to social media accounts so that you drive traffic from these other platforms to your YouTube channel and get them to become subscribers.

Alternatively, you can embed your YouTube videos into your website articles and pages, which will boost the quality of your content as readers will have both text and video content to view on the website page.

Concluding Thoughts:
Overall, video is an effective way to engage with your followers and build trust. By seeing you physically on camera, they start to build a connection with you as if you were really in the room with them and not just virtually.

Video can be used on your Facebook page by uploading the raw video file and it gives your followers entertaining content to share on Facebook.

Or you can post a short video to Instagram to spike interest and drive your followers to your profile biography where you link to the landing page you want them to visit.

YouTube is also a platform to be on and use to spread traffic around to your other social media profiles and to your website.


If you’d like to learn more about how to use social media to grow your brand and online business, then stop by my blog AskNickFoy.com for the latest tips and tricks for online business owners. I’d love to help you out.
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About Galina Orlov

Hi I am Galina Orlov, the Marvellent Girl. Subscribe to my blog to be in the know for Video Marketing.
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