Who doesn't like talking about themselves? I do! And so do most humans because it makes them happy. It is now a scientifically proven fact that self-talk stimulates the meso-limbic dopamine system (whatever it is, I'm no expert at anatomy) that is associated with the pleasure and reward feelings connected with food and sex. Get your potential customers high on talk about them. Let them talk about themselves. Or if you're making a video, let it be all about your audience. Then see the magic happen. I mean, really, you're gonna sell like hotcakes!
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