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Top 5 Ways to Keep Your Audience Engaged, Informed and Interested (Part 5)

Customer Reviews

It is important to be able to tell your story in an engaging and intriguing manner. However, people usually want to know what others have to say about you. If you have been in business for some time and have some happy customers ready to give you feedback on your product or service, get them to do that now. Ask them to write testimonials for you. Or request them to fill a survey form at the end of their purchase or ask them for their permission to take a quick telephonic survey for you. Then compile their answers in your own words to create an honest review. Use social media to get reviews. Sounds simple, eh?

Not so simple, really. Even the most happy of your customers need some motivation to be able to spare those few extra minutes for you. This motivation could be in the form of rewards, or a coupon for next purchase, or the chance to win a free gift. If you are ready to get creative, try getting video testimonials from them. Now how impressive is that going to look on your landing page? Your visitors will sure want to relate with your customers after watching those testimonials. And remember, honesty is the key to successful business :)

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About Galina Orlov

Hi I am Galina Orlov, the Marvellent Girl. Subscribe to my blog to be in the know for Video Marketing.
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