Top 5 Ways to Keep Your Audience Engaged, Informed and Interested (Part 3)

Social Media

Our brand has more chances of interacting with prospective and existing customers than our ancestors'. Linkedin, Facebook, Instagram, Twitter, Pinterest, Blogger, Snapchat; you name it. There are endless possibilities of how you can use social media to create brand and product awareness. If you are not using at least two of these forums for relationship building and networking, start doing that now.

You can post latest information about your products and services, announce latest deals and offers, or post pictures and videos to show how your product is helping people create better lives for themselves and their loved ones. All that, plus get instant feed back from your followers in the form of likes, shares and comments. What is more, it is a free platform to collect reviews which people trust more than website testimonials.

Most importantly, you can answer their questions about your brand, product or service in real time. You can thank them for buying from you, and keep them in the know of your latest endeavors. Their interaction with your brand on social media is contagious. When they see them happily interacting with you, others will want to do the same! On the flip side, what do you do about the angry comments? Simple. Turn them into an opportunity to turn unhappy customers into happy ones. How? Answer their concerns, offer them to fix the wrong, help them stop feeling angry and miserable by showing that you genuinely care. In short, dealing with your customers or prospective clients, and educating them is made simple and easy like never before. Thanks to social media.


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About Galina Orlov

Hi I am Galina Orlov, the Marvellent Girl. Subscribe to my blog to be in the know for Video Marketing.
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