Top 5 Ways to Keep Your Audience Engaged, Informed and Interested (Part 6)

Blog

Blog is another great way of keeping your customers informed about their purchase decisions. It is an ocean of possibilities for you and your visitors to explore if they are in to reading. You can have a link to a related blog post right below your product description for curious customers. When they read about your product or service put in perspective and context, they have more chances of buying from you. Another way is to write search engine optimized educational blog posts and promote them through ads and social networks.

For instance, if you are an accountant, you can write posts about tax season readiness, personal income tax deductions, investment loans etc. on your blog. Keep these posts targeted according to your specialization and region of operation. Once your blog readers have found answers to their questions, you can offer them a free and irresistible goody related to the blog post. That could be free consultation, free client information sheet, check lists etc. Place that goody on your landing page and direct them to it. By this time, your visitors must trust you enough to be able to give their email ID for the free goodies. That is how you can multiply your leads and convert your visitors into paying and long time customers.

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About Galina Orlov

Hi I am Galina Orlov, the Marvellent Girl. Subscribe to my blog to be in the know for Video Marketing.
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